Guiding Principles

Mission statement: Do everything to help everyone look and feel their best at all times. We will never cut any corners; everything will be done deliberately and with attention to detail. Our purpose is to make original designs that are made to last using high quality sourced materials and we will continually strive to minimize our impact to the environment.

Vision statement: To make high fashion, ready-to-wear and basics apparel synonymous with sustainable and ethical manufacturing. We hope to make everyone more aware how they are consuming clothes while continually making improvements to our business model creating the most value for our customers.

 

Sustainability

We honor the earth by consciously creating limited collections, using sustainable fabrics, and ethical craftsmanship. Our commitment is to prove that fashion and responsibility can coexist beautifully.

Our packaging is plastic free and curbside recyclable. The internal garment bags are made of glassine, an innovative product which is made from wood pulp that is translucent, food safe and an alternative to clear poly bags. The external apparel mailers are made of 100% recycled paper (97% PCW).